The Small-Town Founders' Workbook is a free, hands-on guide to marketing and strategy built for businesses that run on relationships, not just reach. Get clear on your brand, plan content you'll actually stick with, and map the local connections already working in your favor.
A marketing workbook built for a town of 600, not a city of six million.
Most marketing workbooks assume you've got
endless new customers to chase.
Yours isn't one of them,
and that's not a weakness, it's the whole strategy.
The Small-Town Founders' Workbook is a free, printable guide that walks you through your brand, your ideal customer, and a content plan you can actually keep up with. It also includes a page you won't find in a generic marketing template: a hard look at the relationships already sending you business, the local rooms you need to be in, and the connections worth reaching back out to. Because in a small town, that's not networking. That's infrastructure.
outline your 2027 marketing strategy
What's inside the free
Small Town Founders' Workbook?
Your business basics, mission, and values in one place
An honest audit of your history with social media, the good and the bad
Relationships Are Your Infrastructure — map who already refers you business, where you need to show up locally, and who you've lost touch with
Ideal client and content planning, built for your actual pace, not a content calendar you'll abandon by February
SMART goal-setting for the year, broken into quarters and weeks
A simple insights tracker so you know what's working
Created for business owners in small towns and rural communities who are underestimated more often than they're outmatched, and who are ready to stop borrowing strategy built for a city that isn't theirs.
Meet Molly
I'm Molly, I'm a marketing coach and consultant, host of The Found Podcast with Molly Knuth, and a self-proclaimed business architect in Cascade, Iowa (population about 2,500), where I also help run a cattle operation and raise four kids.
I spent nearly a decade running a marketing company for small-town businesses before I started working one level up: strategy, and the belief that the strongest businesses don't outgrow their communities, they help build them.
This workbook is the same thinking I bring to every client, just in a format you can start tonight.
Life can be pretty beautiful.
Sometimes you just need a little help making it that way.